Slice by Slice: Driving 35% More Conversions
Slice by Slice: Driving 35% More Conversions
Slice by Slice: Driving 35% More Conversions
Time
Food Delivery App
Project
Quick-service dining with lightning-fast order
How a UI Overhaul Transformed YoPizza's Online Ordering Experience
How a UI Overhaul Transformed YoPizza's Online Ordering Experience
How a UI Overhaul Transformed YoPizza's Online Ordering Experience
🚧. Problem & Insights YoPizza faced a growing challenge: a 20% cart abandonment rate and an outdated digital experience that didn’t meet user expectations. Over 60% of its users accessed the platform on mobile devices, yet the site lacked optimization for smaller screens. Customers described the ordering process as "cumbersome" and complained about difficulties like editing toppings or navigating the checkout process. 🎯 Key Metrics Identified: Cart Abandonment Rate: 20% Order Completion Time: 5 minutes (target: 3 minutes). 🗂️ Research Findings: User Pain Points: A confusing navigation structure and a checkout process with too many steps. Competitive Advantage Gap: Competitors offered faster ordering, better mobile responsiveness, and visually appealing designs.
🚧. Problem & Insights YoPizza faced a growing challenge: a 20% cart abandonment rate and an outdated digital experience that didn’t meet user expectations. Over 60% of its users accessed the platform on mobile devices, yet the site lacked optimization for smaller screens. Customers described the ordering process as "cumbersome" and complained about difficulties like editing toppings or navigating the checkout process. 🎯 Key Metrics Identified: Cart Abandonment Rate: 20% Order Completion Time: 5 minutes (target: 3 minutes). 🗂️ Research Findings: User Pain Points: A confusing navigation structure and a checkout process with too many steps. Competitive Advantage Gap: Competitors offered faster ordering, better mobile responsiveness, and visually appealing designs.
🚧. Problem & Insights YoPizza faced a growing challenge: a 20% cart abandonment rate and an outdated digital experience that didn’t meet user expectations. Over 60% of its users accessed the platform on mobile devices, yet the site lacked optimization for smaller screens. Customers described the ordering process as "cumbersome" and complained about difficulties like editing toppings or navigating the checkout process. 🎯 Key Metrics Identified: Cart Abandonment Rate: 20% Order Completion Time: 5 minutes (target: 3 minutes). 🗂️ Research Findings: User Pain Points: A confusing navigation structure and a checkout process with too many steps. Competitive Advantage Gap: Competitors offered faster ordering, better mobile responsiveness, and visually appealing designs.
Figma Link
Figma Link
Figma Link
